Newspaper Archive of
The Observer
Rockford, Illinois
July 7, 1961     The Observer
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July 7, 1961

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FRIDAY, JULY 7, 1961 THE OBSERVER PAGE 7 in m t0 Extremely Low FII No Mail or Phone Orders No Refunds No Exchanges' f II lace - II larlces F Easy Terms- Pay As Little As Balance in Easy Monthly Payments II Shop In Comfort! All Sales Floors Fully r Living Room Pieces -~ - : ~. ~ ~*i!:!i!iii::::':: :::::::::::::::::::::::: ' .:?'r~,-:,~::i~!i!ii::!:i:;: !ii!~!!i!i~.~ Reduced! Here are famous brand names in liv- ing room sofas an~ 2-pc. sectionals, all drastically reduced in pricer You just can't afford to miss this event! $ 34.95 Walnut Occasional Chair -- 2 Colors --- I 1 to sell $ 19.88 $ 34.95 Plastic Circle Chairs -- 11 to sell $ 19.88 $ 74.00 to $119.95 3 -- Lounge Chairs --- Each only $ 39.88 $ 99.50 Swivel, Rockers -- Many CoJors $ 59.95 $139.95 Lounge Chairs -- 6 Colors $ 69.96 $119.95 Modern Chair Foam Seat and Back -- Purple $ 79.95 $159.95 Danish Modern Sofa -- Foam $ 99.95 $169.95 Tufted Tub Chair -- Foam -- Toast $ 99.95 $279.95 90" Modern Sofa -- Foam -- Beige $139.95 $279.50 French Provincial Love Seat- Green $149.95 I $269.50 Modern 90 Sofa Foam -- Black, Brown $169.00 I I $279.95 Quilt Print Sofa -- Foam -- Natural or | I Grey $169.00 I AI $349.50 Modern Sofa 90 ' Foam -- Natural $199.95 i $369.50 2 Pc. 100% Nylon Suites-- Foam I 4 Colors .; $268.00 Read the Full Story Behind these nsational Bargains The pleln fact is---we have too much merchandise,t Our huge selling' floors ore crowded---our warehouse is jammed from floor to ceiling . . . and yet we have additional thousands of dollars worth of merchandise on the way. So---WE MUST UNLOAD---and at once! Come in today~room threughout our great 4-story, block long factory showrooms; revel in the values, the wonderful ideas for thrilling decorating effects in your home. It's o wonderland for the home-lover . . . and prices on literally thousands of itams have been reduced without regard to costs or former prices. Yes--it's your most favorable buying opportunity for months and months, perhaps for a long time to come! So be here early! Sale will be held on our regular selling floors. CHICK THIS LIST FIRST - EVERY ITEM HERE, 50% OFF WERE NOW $ 50.00---Herman Miller Chair--Flat Black Wire Frame with Tweed $1988 Back and Seat Pad WERE NOW $149.95--Drop Lid Desk and Bookcase by Cushman- Harvest $/.Q95 Brown Maple $ $9.9S--Armless, Heywood-Wakefield Club $169.95--Ladies Desk with shelf SOA95 Ci, alr-~F,Oral Piastic Cover-- $19" So,d Cherry--2 to sell Only I to sell $199.95--AII Purpose Chest S1[]11'150 $ sg.9S--Bur-lounger with Bolster with Tap- Cherry--only 1 to sell ered Legs--Red or Emerald Colors--only 8 to seil ~',L795 $229.95--3.P . Early American Bedroom Suite ~ell"l Pecan Wood, Single Dresser, SQQ50 $ 89.g5--Early American Corner Desk $~050 Mirror, Bookcase Bed e, Pecan Wood--2 to sell -~1/ $319.65--7-Pc. Tokay Mahogany Dining Suite $ 99.g,--Cocktail Table--Cherrywood Ember $499s,Round Table--5 side chairs $19R00 Glbw Finish. 5 tosetl I Arm Chair--1 suite to sell ." s~'v $149.S0--Modern Contemporary Karpen i $ Q95 $299.$0--S8 Cherry Breakfront--Glass SIAO95 Lounge Chair. Color Blue--1 onlyIk]11 ~ Shelves with interior lighting -I~tl All the names you recognize and trust in this huge clear- ance of fine quality bedding. Browse through this big col- lection and make your aho~ce! Famous Names in Fine Bedding WERE NOW $ 3.99---Bed Pillow, 18x24 size, non allergenic, Mildew proof Miracle Acrylic Fiber Filled $1.39 $ S9.9$~-Burton.Dixie Sofa Lounge with One Wedge Pillow Red or Green Tweed Pattern $29.95 $ 49.95---Wagon-Wheel Bunk Bed with Guard Rail and Ladder--Metal Side Rails $39.95 $ 49.95~lnnerspring Mattress and Box Spring--Twin or Full Size--both pieces $39.95 $119.00-~Burton-Dixie Tuftless--Mattress and Box Spring Sets--Twin Or full size heavy chenille tick Only o few sets to sell $48.00 $ 89.9S---Twin Size Trundle Bed--Wrought Iron, complete with mattress--only I to sell $59.95 $ 99.95--Full Size Hollywood Bed--Shaped Headboard Mattress--Box Spring--Frame $68.00 $199.BS--Genulne Walnut Bunk Bed--with guard roils and ladder and 2 mattress-spring combinations $119.95 $274.S0~lnternatlonol Dav-n-bid-sofa--Slee/~s 2 at night. Foam Rubber mattress--choice of natural or brawn. 2 to sell $149.95 I "1 I Im PRICE ERYTHI Values to $6.00 18"x27" Carpet Samples Discontinued Samples Fine Quality 20 to sell I Values te $19.95 Plastic--Serta Headboards Mostly Twin Size 12 to Sell. Regularly $10.95 Sturdy Lightweight Aluminum Folding Cot Cash and Carry I II $9.95 Value All Wool Candy Stripe Carpeting t 2' rolls--fine for any room in home Regularly $14.95 White China Lamp With 2 Shades 34" toll--3-way life has a white and also colored shades. II III I I I Regularly $30.00 Modern Reflector Floor Lamp Brass Base with Toe, off and on switch~ Walnut Trim III Regularly $99.95 Large Group Swivel Rockers And Lounges Several Styles Many Colors-~ a good buy! I I I Regularly $129.75 42" Round Maple Table and 4 Captain's Chairs 5 ,c 579.95 Beautiful Colonial Style Fine Construction and Finish Only 6 Sets to SeJ[. I Regularly $299.50 58" Cherry Breakfront Finished in Fruibvood Color--Gloss Shelves-- 3 to sell--with interior lighting iE It 1 Warehouse Clearance of Fine Carpeting Values Up To $12.95 Sq. Yd. 12 Foot and 15 Foot Widths 20 FULL AND PARTIAL ROLLS OF BROADLOOM CARPETING [I I I STYLES All Wool Tweeds All Wool Embossed Wiltons All Wool Treeborks All Nylons Twist Weaves Candy Stripes COLORS Moss Green Nutria Pine Green Caramel Brown Bisque Beige Pearl Beige Aquo Beige Tweed Lido Beige Beige Sandalwood Beaver Gold Green end Brown Tweed. Brown and Black Tweed I [I g e WERE NOW $119.95 56" Teakwood Buffet -- 2 to sell $ 79.95 $259.75 5 piece Solid Cherry -- 48" Round Extension Table and 4 Mate Chairs $129.50 $399.00 Solid Cherry Hutch and Buffet 60" Wide -- 9 Drawer -- 2 Doors --- only 3 to sell $199.95 $569.00 Contemporary 6 piece Cherry Dining Room Suite Breakfront Chino 8" Dropleaf Table -- 2 Side Chairs end 2 Arm Chairs $299.00 $423.75 7 piece Solid Cherry Early American Round Extension Table -- 4 Mete Chairs 44" Buffet and'Hutch Top . $299.00 $487.15 Modern Teakwood 8 piece Dining Room 44" China --- Extension Table --- 2 Arm Chairs 4 Side Chairs $299.95 $547.50 Special French Provincial --- Oval Table 62" Buffet and 6 Chairs $338.50 Register oBYoe, I lo r,lO al'laiY "O0/jO u uu ,I ,u u I II I li' "I Ill for Big I. 7 i Attendance 1100 Prizes Harry C. West, Waiter Franklin, ELEVENTH President Secretary STREET 1 # BEDDI YOUR ONCE-IN-25.YEAR CHANCEl Now you can buy a mattress by the pioneer in foam bedding, U. S. Rubber, at great Anniversary savings. And what a mattress it is! Made of creamy-white airy-light "U. S. foam rubber, the modern mattress material that gives you firm, straight-line sup- port and blissful sleeping comfort. Made to last and last -- to keep itself clean, free of odor and refreshingly co01 in summer. So don't be caught noppmg. Hurry on in for luxurious sleep at this low-down Silver Anniversary special price! EXTRA FIRM -- Save $50.00 a Set SPECIAL PRICE Twin Size Mattress & Box Spring $109.50 Full Size Mattress & Box Spring $129.50 FIRM SET Save $30.00 a Set SPECIAL PRICE Twin Size Mattress & Box Spring $ 99.50 Full Size Mattress and Box Spring . $i19.50 MEDIUM FIRM --- Save $10.00 a Set SPECIAL PRICE Twin Size Mattress and Box Spring $ 89.50 Full Size Mattress and Box Spring $109.50 t